New LAVATECH material containing lava from Mount Fuji to be exhibited at Heimtextil 2025 Investing.com

LAVATECH, which has a high infrared effect, will be presented for the first time at the international fair for home textiles and shopping textiles

TOKYO–(BUSINESS WIRE)–Yagi & Co., Ltd. (TOKYO:7460) (https://www.yaginet.co.jp/en/index.html) will present LAVATECH for the first time at the Heimtextil Exhibition in Germany (an international trade fair for home and contract textiles). Boasting a high infrared effect, LAVATECH is made using a special technology to finely crush the lava rock found in the soil around Mt.Fuji to weave into the fibers.

This announcement contains multimedia. See the entire issue here: https://www.businesswire.com/news/home/20250110677601/en/

About LAVATECH
Since ancient times, the lava rock formed under Mount Fuji has been carefully protected from surface temperature changes and weathering. LAVATECH is made by weaving this high quality underground lava rock. We achieved a high infrared effect by using a special technology to finely crush the lava rock that lies underground on Mt.Fuji to weave into fibers. This brand of materials enables the creation of new products that address a wide range of health concerns in areas such as sleep, beauty and sports through their effects on promoting blood circulation.

LAVATECH official website: https://lavatech.jp/

Details of the exhibition at the Heimtextil 2025 fair
At this exhibition we will be exhibiting products from the fields of SLEEP, SPORTS, BEAUTY and HEALTH which include LAVATECH, this new material made using lava rock from Mount Fuji.

Future developments
The VISION of the Yagi Group is to unlock the potential of textiles through innovation in order to realize a sustainable society. We are engaged in various activities, and the keywords sustainable and global represent the fundamental strategies of our medium-term management plan. Through the development of LAVATECH, we will work to achieve the following.

• Develop new functional materials and expand global sales
• Improve awareness by strengthening branding and promotions through various sales channels
• Get involved in the wellness business to support healthier lifestyle habits, which is directly linked to our Group’s ESG strategy

Overview of Heimtextil 2025
Heimtextil is the world’s largest international trade fair for home and home textiles, attracting more than 2,800 exhibitors from around the world. The trends disseminated by Heimtextil serve as guidelines for interior design, home furnishing, the hotel industry and beyond.

Date and time: Tuesday, January 14 to Friday, January 17, 2025 9:00 a.m. to 6:00 p.m. (until 5:00 p.m. on the last day)
Venue: International Exhibition Center in Frankfurt, Germany
Ludwig-Erhard-Anlage 1, 60327 Frankfurt am Main, Germany
Official site: https://heimtextil.messefrankfurt.com/frankfurt/en.html
Pre-registration and ticket purchase is required for entry.

Contact for LAVATECH inquiries and exhibition details
Yagi & Co., Ltd.
Responsible Personnel: Wataru Yoshida, Department 241, Business Department 1, Lifestyle Department
MAIL: lavatech@yaginet.jp
TEL: +81-6-6266-7380

See the original version on businesswire.com: https://www.businesswire.com/news/home/20250110677601/hr/

For inquiries regarding this release:
Corporate Governance/IR Group, Corporate Planning Department,
Yagi & Co., Ltd.
Public Relations Staff: Motoki Kinebuchi
TEL: +81-3-3667-3057 / Email: kinebuchim@yaginet.jp

Source: Yagi & Co., Ltd.