Fox Business ‘Lauren Simonetti reports that restaurant chains use frying robots on’ Varney & Co. ‘
Number Dinner Favorite Restaurant Chains, Including TGI on Friday, Denny’s, Ruby on Tuesday, Rubio’s coastal barbecue and Red Lobster, have faced financial difficulties in recent years, and many have been strenuous after Pandemia Covid-19.
Even before the pandemic, Chili, based in Texas, faced his own failures. The company struggled with standing sales and closed locations.
Kevin Hochman, CEO of Chili’s Parents Brinker International, introduced a new strategy when he took the helm in 2022 to invent the company and bring it back to its peak. He included a smaller menu, renewed restaurants and increased his presence on social networks.
“Having a focused menu where we can do less things is much better to have a big impact on our great results, as well as making a job easier for our team members ChiliHead,” Hochman told Fox Business. He added that the company would continue to simplify the menu at the same time improves the key ingredients.
Not in our house: creatures for crackers promises no egg collection, doubles
The buyer goes to the entrance to the Chili’s Grill & Bar Restaurant in San Antony. (Callaghan O’Hare / Bloomberg via Getty Images / Getty Images)
Food Great Recores is one of the way the company measures the guest experience. After a meal, the guests have the opportunity to answer a few questions to the Ziosk device on their table about their experience with food and service and their intention to return to the restaurant.
The fast service sector is faced with slowing traffic slowing down, as inflation consumers are still eaten at home more often. However, Hochman says that the company’s strategy restores traffic among its “existing fans base”, as a younger generation that was introduced for the first time through the social media channels in the brand.
Chili reported a positive The results of the second quarter Last month, with a restaurant sale, an increase of 31% compared to the same period a year ago. Hochman said during the earning of the company that the restaurant chain “significantly surpassed the industry”.
McDonald’s New Value Menu Debit, extends $ 5 meal contract
| Dice | Security | Last | Change | Change % |
|---|---|---|---|---|
| EAT | Brinker International Inc. | 144.87 | -8.72 |
-5.67% |
“We are satisfied with our lasting momentum, the power of the operating muscle we have built and our significantly improved the experience of the Chili guest,” Hochman said to analysts on the call on January 29. By simplifying his actions and investing in the swan and his shops, Hochman said that “Chili is again widely relevant and providing a visiting experience that has returned its leading position in the leisure dining room.”
In addition to descending his menu, Hochman told Fox Business that “has invested hundreds of millions of incremental dollars in the last three years” in improving user experience. This includes an increase advertising Investments and continuing financing remodeling and improvement of services.
The company plans to renovate up to 125 restaurants each year until the Fiscal year in 2027. Most stores will be re -examined in the next 10 years.
Get a job with Fox on a clicking movement here
The company plans to renovate up to 125 restaurants each year until the Fiscal year 2027. (Callaghan O’Hare / Bloomberg via Getty Images / Getty Images)
During the call for earnings, Hochman particularly emphasized the success of his marketing team, noting that he did it well in “returning guests and returning chilia to culture.”
Hochman believes that as long as the company continues with this strategy, it will retain the advantage over competitors.
“It will be difficult for our competitors to make up for the short term,” Hochman said. “Of course, they can underestimate our leading value in price, but it would take years and a lot of courage invest investments They need to get their experience and food where ours is now. “
