FIFA+ Selects Magnite as Part of Global Programmatic Expansion to Launch Video Advertising on FIFA+ and FAST Channels Globally By Investing.com
LONDON, Jan. 14, 2025 (GLOBE NEWSWIRE) — Magnite (NASDAQ: MGNI ), the world’s largest independent sell-side advertising company, today announced its selection as the global provider of FIFA+ programming. Magnite will power video and display advertising on FIFA+ in North America, EMEA, LATAM and APAC. This collaboration marks another important step in FIFA+’s efforts to revolutionize the football broadcast experience for fans around the world, bringing games that have never been televised to audiences for free.
FIFA+ will leverage Magnite’s industry-leading suite of products, including Magnite Streaming, SpringServe and Magnite DV+, to monetize its content globally and deliver the ultimate viewing experience for fans. Magnite technology will help deliver advertising programmatically to all devices where FIFA+ is available for download, including mobile, desktop and CTV.
“FIFA+ meets consumer demand for more accessible live sports content and we are proud to have been chosen to help advertisers unlock more opportunities to reach highly engaged sports fans, said Sam Wilson, VP Streaming Platforms, EMEA at Magnite. “We look forward to to work closely with their teams around the world and support their efforts to bring the ultimate digital experience to dedicated football fans.
About Magnit
We are Magnite (NASDAQ: MGNI ), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, screen and audio. The world’s leading agencies and brands trust our platform to access high-quality, brand-safe advertising space and execute billions of advertising transactions every month. Anchored in bustling New York, sunny Los Angeles, mile-high Denver, historic London, vibrant Singapore and down in Sydney, Magnite has offices across North America, EMEA, LATAM and APAC.
About FIFA+
FIFA+ is a global digital platform offering free access to live matches, highlights, exclusive documentaries and archived football content. Launched in 2022, FIFA+ continues to expand, giving football fans around the world unprecedented access to the sport.
Media contact:
Megan Hughes
mhughes@magnite.com
Source: Magnite, Inc.
