Fanatics, LA sports teams team up to donate funds from new #LAStong apparel in response to wildfires
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Fanatics announced Friday that they have partnered with 15 Los Angeles-based sports teams and professional leagues to release #LAStrong merchandise as forest fires are raging in the area.
Fires have burned almost 30,000 hectares and destroyed over 10,000 buildings, leaving many homeless.
At least 10 people died.
Among the teams included in the merchandise are the Dodgers and Angels, Chargers and Rams, Lakers and Clippers and Kings and Ducks, as well as both MLS teams — Galaxy and LAFC — and USC.
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Fanatics has partnered with Los Angeles area sports teams to donate money through #LAStong apparel. (Fanatics / Fox News)
“My heart breaks as we all watch the horror continue to unfold across Los Angeles and completely destroy so many lives. The devastation these fires have caused is unimaginable,” Fanatics CEO Michael Rubin wrote in a statement.
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“Many people I consider family, including our employees there, have been directly affected, and our organization is coming together to try to make a real impact as soon as possible. Today, we’re proud to partner with the LA sports community to launch a new collection of merchandise ‘LA Strong’.”
Plumes of smoke rise as brush fires burn in Pacific Palisades, California, on January 7, 2025. (David Swanson/AFP via Getty Images/Getty Images)
Rubin added that 100% of the proceeds will be donated by Fanatics, leagues and sports organizations to the LA Fire Department Foundation and the American Red Cross “as they continue their heroic deeds to help as many people as possible.”
“What’s happening is absolutely appalling, and it’s our duty to use our platform in any way we can … and we’re working around the clock to find ways to provide additional help in LA. #LAStong.”
Several sporting events in the area were affected. The Kings and Lakers games have been postponed, with Monday night’s NFL playoffs in between Vikings and rams was moved to Arizona.
A firefighting aircraft descends on the Palisades Fir in Pacific Palisades Tuesday, January 7. (Brian van der Brug/Los Angeles Times via Getty Images / Getty Images)
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On Friday, it was announced that the Rose Bowl Half Marathon and 5K would also be postponed.
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