Allstate deletes social media post with CEO’s controversial sugar bowl message amid backlash
Allstate, corporate sponsor Sugar bowl, It appeared to be deleting CEO Tom Wilson’s video message from its social media after his comments following the Bourbon Street terror attack sparked a massive online backlash.
In a message to fans before kickoff of the College Football Playoff quarterfinal game between Georgia and Notre Dame, Wilson declared that Americans should overcome their “addiction to divisiveness” and instead “embrace human imperfections and differences.”
Tom Wilson, chairman and chief executive officer of Allstate Corp., listens during the CEO Initiative event in New York on Monday, Sept. 25, 2017. (Misha Friedman/Bloomberg)
“On Wednesday, tragedy struck the New Orleans community. Our prayers are with the victims and their families. We must also be stronger together by overcoming our addiction to division and negativity,” Wilson said in the video.
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“Join Allstate working in local communities across America to amplify positivity, increase trust, and embrace people’s imperfections and differences. Together, we win.”
The video was poorly received online, with many Allstate customers threatening to boycott the company because of its “tone-deaf” messaging.
A general view of the field before the game between the Notre Dame Fighting Irish and the Georgia Bulldogs at the Caesars Superdome. (Stephen Lew-Imagn Images)
The video went viral on social media and was even shared by Allstate’s social media team on X. However, OutKick’s Zach Dean reported Friday that the post has since been deleted.
At least 15 innocent people were tragically killed and dozens injured in the early hours of New Year’s Day when 42-year-old Shamsud-Din Jabbar, a US Army veteran, drove through a crowd of people on Bourbon Street in a pickup truck emblazoned with an ISIS flag. on the back side.
The FBI investigating the attack labeled it as terrorist act, and found some potential improvised explosive devices. Jabbar was declared dead on the spot after exchanging fire with local law enforcement.
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In response to the backlash shared on social media, Allstate released a statement to Fox News Digital on Thursday condemning “violence in all its forms.”
Police investigate a crime scene on Bourbon Street in New Orleans Wednesday, Jan. 1, 2025. A driver plowed into a crowd of New Year’s revelers and began firing a gun in the early morning hours. (Kat Ramirez for Fox News Digital)
“To be clear, Allstate CEO Tom Wilson unequivocally condemns this heinous act of terrorism and violence in all its forms. We stand with the families of the victims, their loved ones and the community of New Orleans. The reference to overcoming division and negativity reflects a broader commitment to foster trust and positivity in communities across the nation,” the statement said.
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