Melville, NY, Jan. 22, 2025 (GLOBE NEWSWIRE) — Canon USA, Inc., a leader in digital imaging solutions, is excited to introduce the new RF16-28mm F2.8 IS S™ lens, joining the Canon RF28“ 70 mm F2.8 S™ as a more affordable f/2.8 zoom option for Canon mirrorless users. Designed for the modern content creator, this lens delivers outstanding image quality, portability and versatility” ideal for use in stills and video.
Whether you’re shooting cinematic video or intimate photo portraits, the RF16-28mm F2.8 IS S™ delivers sharp detail and vibrant colors to elevate your content with ease. Its compact, durable design makes it the perfect companion for creators working in urban environments and remote locations, offering performance usually reserved for larger lenses.
Designed for professionals and beginners alike, the RF16-28mm F2.8 IS S™ combines fast autofocus, smooth aperture control and outstanding optics. With a wide f/2.8 constant maximum aperture and ultra-wide-angle zoom coverage, it captures sharp, high-resolution footage while minimizing technical challenges, allowing creators to expand their creative vision. The lens also features focus breathing correction, which smooths out video transitions during focus changes” an essential benefit for filmmakers striving for a polished, professional look in evolving shooting environments.
Additionally, the lens includes advanced stabilization systems for stills and video. Coordinated Control with Peripheral Image Stabilizer reduces distortion at the edges of wide-angle shots, delivering clear, sharp images across the entire frame. For video, Coordinated Control with Film Digital Image Stabilizer improves stabilization, making it perfect for handheld or high-speed shooting, keeping footage steady and smooth even when walking or shooting in changing settings.
As the demand for dynamic, high-quality content continues to grow, the RF16-28mm F2.8 IS S™ stands out as an indispensable tool for photo and video content creators, landscape and travel enthusiasts, as well as everyday photographers” and the flexibility to meet the needs of today’s fast-paced digital world.
Prices and availability
The Canon RF16-28mm F2.8 IS S™ Lens is available and currently scheduled to ship on February 11, 2025, for an estimated retail price of $1,149.00 USD. For additional information, visit usa.canon.com.
About Canon USA, Inc.
Canon USA, Inc. is a leading provider of consumer, business and industrial digital imaging solutions for the United States, Latin American and Caribbean markets. With approximately $29.4 billion in global revenue, its parent company, Canon Inc. (TYO:), as of 2024, has been ranked among the top 10 US patents granted for 41 consecutive years. Canon USA is dedicated to this Kyosei philosophy of social and environmental responsibility. To learn more about Canon, visit www.usa.canon.com and connect with us on LinkedIn at www.linkedin.com/company/canonusa.
Specifications, availability and prices are subject to change without notice. Actual prices are determined by individual merchants and may vary.
Based on the number of patents issued by the United States Patent and Trademark Office and compiled by IFI CLAIMS Patent Services.
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Eloise PisanoCanon U.S.A., Inc.episano@cusa.canon.com
Source: Canon USA, Inc.
