Investing.com — Shares of Vivid Seats Inc (NASDAQ: ) rose more than 20% to $4.56.
The company is reportedly exploring a potential sale after receiving unsolicited interest from private equity firms.
Raymond (NS:) James’ analysts noted that financial buyers are more likely to gravitate toward Vivid than strategic players, citing limited resources among competitors like StubHub and Seatgeek, which have focused heavily on marketing. They also noted that regulatory oversight of the ticketing industry, while currently focused on primary markets, could be boosted by a deal of this scale.
The ticketing platform faced a challenging 2024, with gross bookings falling as the live events market cooled after a successful 2023 dominated by high-profile tours such as Taylor Swift’s Eras. Vivid shares have fallen roughly 40% this year due to a shift toward smaller venues and less prominent artists. Analysts predict a more stable 2025, with early tour announcements signaling a return to normality.
Although the Vivid Seats process is in its early stages, analysts caution that it may not result in a finalized contract.
