In a car market that reconsiders the electrification speed, BMW has renewed its support of its EV strategy while publishing Complete report on group 2024.. However, with a significant drop in revenue compared to 2023 – last year was difficult.
Profit of 2024 BMW before tax was 10.971 billion euros, a fall of 35.8% compared to 2023. This encouraged a drop in car revenue from 5.6% to 124.917 billion euros. Eliminations (transactions between branches) also increased by 49.9% to € 24.333 billion.
Although The sale of BMW electric vehicles flew in Europe and even Teslina in July 2024.Consignments are not so well past China. The combined sale of BMW -AI mini cars in China fell 13.4% to 714,500 units, despite the total Chinese passenger cars market increased by 23.1%. This is attributed to the much firmer competition of domestic Chinese domestic brands.
Overall, BMW Group recorded a 4%drop in car delivery, with the highest drop in its 17%mini brand, while the Rolls-Royce shipments fell by 5%and BMW is 2%. The company stated that it is expecting further negative influences in 2025 from growth the implementation of the tariff. So far, they have been charged in his forecast of the margin of earnings from 5 to 7% in 2025.
Despite the challenging prospects of 2024 and 2025, BMW Oliver Zipse President was optimistic about the group’s future in his exposure to the 2024 report. Much is revolved around the Neue Klass company strategy, a radical re -examination of design, platform and drive drive platforms that revolve around sustainability, and Key focus for BMW. The name returns to BMW Neue Klasse of the 1960swho revived the wealth of the company.
Most car manufacturers agree that the battery electric vehicles (Bevs) are the future. However, the pace of change has called into question in the midst of economic difficulties in recent years. BMW has pulled these challenges more effectively than some car manufacturers. Although the company now has a BEV offer in most of its range, it continued to produce most of them on platforms divided by vehicles affected by internal combustion, allowing it to be easier to match between the offer and demand.
Neue Klasse is primarily diverted to Bevs, but BMW still does not put all its eggs in an electric basket. The company plans to develop vehicles and hybrids for internal combustion for some markets, depending on customer demand. BMW maintains its capabilities open and still promises a vehicle with hydrogen fuel cells in 2028. The company was Road testing of your X5 SUV version with a 123-drive hydrogen drive.
BMW committed to Neue Klass 2020. During the pandemic, a brave move for such uncertain times. It certainly puts money in the strategy. 2024. BMW invested € 9 billion in research and development and 11.8 billion euros in capital expenditures. Not all of this went into electrification, and some went into the development of digital transformation and production.
The first Neue Klase car will arrive this year, in the same category as the popular X5 and IX SUVs (which BMW names sports activities). Initially, this will be built in a modernized plant in Debrecen, Hungary. All will quickly monitor the sedan in the BMW 3 series segment, built in Munich, and then four more new models within two years from the start of production. Neue Klasse Cars will also be produced in Shenyang, China ia Brand new plant in San Luis Potosí from 2027.
Although in 2024 it was a challenging year for BMW and a turbulent tariff start by 2025. He sent shocks through car chains to supply, the company is still looking at a positive future with its Neue Klass Bevs, which has taken over more and more important role.
This story is originally displayed on Fortune.com
