Wendy will trigger a new frozen taste to stimulate traffic

Host “Bar Rescue” Jon Taffer is measured by restaurants who have signed up for bankruptcy, and his show has been renovated for his tenth season.
Wendy’s launch of the menu innovation in the coming months to take customers to their stores and gained an advantage over the rivals who were Fighting to increase traffic In recent districts.
During the day of the company’s investor on Thursday, the chain announced that the new frozen desserts – Frosty Swirls and Frosty Fusions – would hit menus this spring, adding its growing innovation list. This is followed by a limited edition of lean stains, which is a collaboration with the US scout girls.
Frosty vortexes are the choice of chocolate or vanilla frozen vortex with a choice of sauce. Frosty fusions mix those sauces with mixtures, according to the company.
Picture of Wendy’s thin coins Frosty. (Wendy’s)
Selling fast food restaurants because more people eat at home
“Frosty is one of the most famous items on the Wendy menu and we know that consumers are increasingly looking for new flavors and variety,” said Wendy’s CEO Lindsay Radkoski.
The new friction offerings are part of the company’s goal to update the basic menu items and “launch influential innovation to meet the consumer preferences and win the fast -growing segments,” said Wendy’s.
During your own The earnings of the fourth quarter Call last month, the company reported that its “traffic growth and dollar growth” has surpassed the “entire category of Burger restaurant in the US in the US
Nearly 80% of Americans now consider fast food ‘luxury’ due to high prices
The executives attributed their growth during a three -month period that ended on December 31 for the success of their collaboration with Paramount in celebration of the 25th anniversary of Spongeboba.
During his invitation to earn earnings in the fourth quarter of last month, the company reported that his “traffic growth and dollar surpassed” the entire category of Burger restaurant in the US in the US (Paul Weaver/Sopa Pictures/Lightctics via Getty Images/Getty Images)
“At its peak, this favot of the fans inserted an impressive 20% of the lifts in Sale of the same resource With increased traffic and average verification, including Krabby Patty, almost doubled our typical size, “said Kirk Tanner CEO Tanner’s invitation to the invitation. He added that he showed this access to a company with partnerships and innovations in his basic offer.
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Dice | Security | Last | Change | Change % |
---|---|---|---|---|
WEN | Wendy’s Co. | 15.53 | +0.37 |
+2.44% |
Fast service sector They began to increase innovative menu offers and the addition of more valuable offers after faced with slowing traffic to quarters back, as inflation consumers are still more frequent at home.
For example, McDonald CEO Chris Kempczinski has previously warned that, although he envisioned a challenging environment in 2024, his effect came to his expectations for the year. The company presented a new coach in its restaurants in an effort to rejuvenate traffic.