Xiaomi 15 Ultra, in the foreground, and Xiaomi 15 in the background.
Xiaomi
Barcelona – Xiaomi He launched his latest leading smartphone on Sunday, continuing his pressure on higher class devices as he tries to challenge the leader on the Samsung market.
The Xiaomi 15 and Xiaomi 15 Ultra are the latest couple of smartphones from a Chinese technological giant that have the latest chips and enhanced cameras. They were discovered at the Mobile World Congress in Barcelona.
Xiaomi 15 starts at 999 euros ($ 1,047), with the Xiaomi 15 ultra starts at 1,499 euros ($ 1,571).
Both devices run Qualcomm’s Snapdragon 8 Elite Mobile Platform, one of the latest processors. 15 Ultra model also comes with a higher specification camera and a larger screen.
“Xiaomi was extremely successful in building its accessible technology brand, but now it is moving towards the value chain while moving more in premium devices and this is well adapted to the European market where we see the wealthy audience,” said Ben Wood, the main analyst from CCS Insight, for CNBC.
2024, Xiaomi’s global consignments of smartphones increased by 15.4% compared to one year, surpassing Rivals, including Samsung and Apple, according to the International Data Corporation. The world market share has increased to 13.6% from 12.5% in 2023.
Xiaomi started in 2010, selling smartphones low to medium price at very cut prices. Since then, it has spread abroad, placing great emphasis on its European stronghold. Xiaomi also built a portfolio of connected devices from TVs to smart watches.
Last year’s job jumped into an electric vehicle space with Su7What is diversifying beyond consumer electronics. He even brought a car to the mobile World Congress of 2024, displaying a vehicle on a large company cabin and creating a buzz.
Francisco Jeronimo, Vice President of the data and analytics on IDC, said EV encouraged the Xiaomi brand.
“They use a car as an impact to build their brand, which I think is a smart idea,” Jeronimo said.
“They will attract a lot of attention by car even if they will not be available in Europe, but this is such an innovation. And consumers understand that a brand that can build a car can also continue to make very good phones.”
A recent recovery in smartphones, combined with the success of an electric vehicle so far, has helped stimulate almost 300% of the rise in the Xiaomi supplies in the last 12 months.
The Xiaomi shares, which were listed in Hong Kong, reached a record maximum this week. The company hopes that this momentum will continue with the latest smartphones and launching the Su7 Ultra, a high -electric car version launched on Thursday.
Still, the company faces a big challenge in the smartphone space in attempting to eat the share of Samsung, especially with other Chinese brands like OPPO on the heels.
“The problem is that top space is now incredibly full, and although all Android phone manufacturers try to divide from Apple, reality is if you grow in Android, you have to take it from another Android player. So that means for Xiaomi, they need to erode Samsung’s stake,” said CCS’s tree.
“But unfortunately, you have two other great Chinese players in the OPPO -UI Honor, which are very hungry to build a share.”
