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Anheuser-Busch encourages their distributors and partners to replace the term “home” by “American” when marketing beer, claiming that the term better reflects the identity of the industry.
On Wednesday, entitled “The Call for American Beer”, Executive Director Brendan Whitworth expressed his dissatisfaction with the long -standing use of “domestic” Describe American made beer, Saying that it appears on bar menus, on beer booths, in the passages of food, and the associated data providers use “too often”.
Whitworth begins the letter with six words: “I don’t like the word” homemade “.
“I ask the team of Anheuser-Busch and our wholesalers to make a change. Change menus at the bar, change the committees for place, change signs, change their jargon and insist on American. I hope other American beer join, “he wrote too.
Whitworth also calls for marketing and research companies such as Circun and Nielsen to do so.
From CIA to Beer: The Brendan Whitworth Road to the Anheuser-Busch CEO
Although the word is not “necessarily an adjective for use,” he said, “it just doesn’t completely catch a spirit and passion inherent in the American beer industry and its brands.”
It also lacks “the pride that we should all take in products made right here in this great country,” Whitworth continued.
Executive director Anheuser-Busch Brendan Whitworth began his letter to the wholesale partners with six words: “I don’t like the word” home “. (Luke Sharrett/Bloomberg via Getty Images)
This move comes in the middle of patriotic pushing from the White House. President Donald Trump has signed an executive command of the first day in power to rename Gulf of Mexican to the American Bay. Whitworth did not mention Trump’s executive command in his letter.
Whitworth-Koji served in the Marines before joining the CIA-I-Menovan director Anheuser-Busch in July 2021 and led the company through the challenges associated with his controversial 2023 Bud Light marketing campaign Including the transgender influencer Dylan Mulvaney, who encouraged the return and a significant boycott of consumers and public figures.
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Whitworth tried to cross the controversy by launching a series of patriotic or humorous marketing campaigns focused on the wider role of a company in American culture. They also emphasized workers responsible for making a company beer and contributing to the economy and communities.
Executive director Anheuser-Busch Brendan Whitworth expressed his dissatisfaction with the long-standing use of “home-made” to describe American beer. (Daniel Acker / Bloomberg via Getty Images / Getty Images)
In Wednesday’s letter, Whitworth emphasized that US beer should be better advertised to produce “American hands” product.
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“They are made by American workers who receive American salary. They rely on US farmers and US suppliers of raw materials. They support US causes such as the army and the first answers,” he said. “They pay US taxes. And they exist because of the decades of capital investments in hundreds of local communities, right here in this great country.”
| Dice | Security | Last | Change | Change % |
|---|---|---|---|---|
| BUD | Anheuser-Busch Inbev | 50.45 | +1.34 |
+2.74% |
Whitworth said that 99% of Anheuser-Busch sells 99% in the country. In addition, the 99% of the ingredients that the company uses comes from American farmers.
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“Together, let’s leave ‘homemade’ in the hind mirrors of those good American trucks. Let’s all be more proud of our American beers,” Whitworth said in a letter.
