AND A sports brand has become viral On Monday and Tuesday after promoting ads that requires the protection of women’s sports.
The founder and executive director of the Athletics XX-XY Jennifer Sey promoted a new ad on Sunday ahead of Super Bowl, which was former NCAA swimmer Riley Gaines and University of Nevada Volleyball player Sia Liilii.
“We played the game on @xx_xyathletics. This is a big game ad no big brand will start,” Sey announced.
AD called “Rock Girl Rock” showed several athletes who trained over the voices of critics who referred to Gaines and Liili as a “transfobic” bigite.
Nike Clothing Company not supporting biological females in the midst of a transanation in sports
“I just have to say, who cares if biological males play in women’s sports? Just be inclusive,” said the male voice.
“I can’t agree more. This is just a bunch of fear of right -wing bigot,” the female voice replied.
Another male voice said, “Males who attack women’s sport is not a problem for me to be concerned.”
“These athletes just need to work more-” a male voice began.
“” And don’t blame others for their lack of success, “the second woman’s voice ended.
The video quickly started Tuesday over six million views and several positive comments.
“You are all fast! A bunch of excessive rhythm, all!” XX-XY Athletics posted on Tuesday.
One of the comments came from the author of “Harry Potter” by JK Rowling, a longtime advocate for women only, who celebrated the ad and shared it with her more than 14 million X followers.
“This is the first and probably that I will rearweet the ad last time, but I love it,” Rowling wrote on Monday.
Rowling again shared the ad on Tuesday and expressed his support from the brand.
“My husband Neil (a marathon and durability runner) just told me that he bought four T -shirts. In the years to come, it will be a great question to ask self -proclaimed liberal men:” On which side were you – women’s rights or men’s demands? “” Rowling wrote.
In the comment on Fox News DigitalLiilii explained the importance of ads and others like her.
“Real Girls Rock” is an impressive ad because it shows the side of a female sport that no one sees: process and grinding. It’s about showing elevators, practices and conditioning to improve themselves daily, “Liilii said. “This is becoming more and more difficult when a man can compete with us. They are made faster and stronger. We have a shortage of jumps. On top of that, it pointed out the hatred of rhetoric that many women across the Mountain West conference have been given simply for women’s sports only for women.
The XX-XY Atletics launched the former Levi CEO Jennifer Sey, in contrast to the changes in the title IX, which was performed by the Administration Biden and the 2024 Olympics.
Ever since he started the company, Sey has published more ads who are committed to women’s sports and spaces only for women, some of which are have also become viral.
Jennifer Sey spoke with Fox News Digital 2024. (XX-XY Athletics)
“If we can do this and bring out the incredible content that supports it, it becomes normalized to advocate for women and girls, and I think that people have neglected the tools of culture for too long in the non-native left,” Sey said Fox News Digital. “Thus, ideas are accepted, through art and brands. Politics is downstream of culture. We have to win it in the cultural arena, so I think my brand can be a large part of it.”
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