Amazon increases advertising ads on X in a large turnaround: Report
Amazon increased His advertising consumption on the X, which is owned by Elon Musk, more than a year after she removed many of her advertisements from the platform, the report said.
Other companies like Apple have reduced some or all their consumption because of the concern about growing hate speech after Elon Musk, Commissioner of President Donald Trump and head of the Government Efficiency Department, purchased the platform in 2022.
Musk called himself “free speech of absolutist.”
Apple, which She reduced her all her consumption at X in 2023, now re -examined, as well as other brands, Wall Street Journal reported.
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But some companies return to a platform with an ad who buy much more lower than before Musk bought Twitter, which he is renamed UX, According to the magazine.
Amazon founder Jeff Bezos and other executive directors, such as the target of executive director Marko Zuckerberg, Apple Head Tima Cook Executive Director Google Sundar Pichai, all last week attended Trump’s inauguration, and Amazon, Meta and Apple All donated to Trump’s inaugural board.
A new revenue from ads could be crucial for X, which still fights after Musk bought it for $ 44 billion.
“Our user growth is stagnant, the income is unymp together and we can barely break,” Musk revealed in a letter to the staff this month, reported the magazine, adding that Musk had denied the sending of e -šte.
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Last summer, X filed a federal lawsuit against the protection of the Global Federation for Responsible Media, the World Advertiser Federation (WFA) and Garm members of CVS Health, Mars, Orsted and Unilever, stating the illegal battalion of the platform.
Fox Business addressed Amazon for comment.