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Charlotte Tilbury, a British fashion make-up artist who created a million dollar brand, is sure her cosmetics are unique. “So many brands tried to copy, but darling, you can’t fake that feeling of Tilbury,” she promised in a new campaign that highlighted her “ignorant” line.
If only. Tilbury’s rise Becoming one of the leading cosmetic brands in the UK, USA to other countries, has made many imitators. Now there is an industry of cheaper dupers (duplicates) of its top products, from a Hollywood filter without a flawless filter to Pinkgasm Beauty Light Wand and Charlotte’s Magic cream.
Companies like mcobeauty and ELF make asses Charlotte Tilbury (and other brands) that supported the impacts on social media eager to look for Tilbury less. While the bottle of the Hollywood filter filter is selling for $ 49 in the US, MCO’s flawless glow costs only $ 14.99.
Tilbury does not imagine imitating her. Mcobeauty, an Australian company, explicitly tries to reconcile top cosmetic products and offer them in packs that look quite close to the original. His lawyers examined her protective signs and design rights before designing his similar but legally characteristic, flawless bottle of shine.
Mcobeauty is not alone. The dolphing or reference value of the product, as more decent, is the main part of the food and drink industry and now from cosmetics. It is also a fundamental strategy for discounts such as Aldi and Costco, which often sell versions of private labeling labels.
Premium brands like Charlotte Tilbury, which is majority possession From the Spanish company for the scent and cosmetics of Puig, face the permanent battle against dolphing and the illegal “passage”. The latter is a term for rivals that make products that look so similar to fool customers in the belief that they are the same.
The Marki owners won last week when Thatcrs won a case for violating the trademark against Aldi due to the latter’s own brand of a cloudy apple of lemon and its packaging. The appellanting court ruled that although the buyers of Aldi were not confused by thinking that it was the Thachers product, the seller gained an unripe advantage by evoking the SMERSET apple product.
Cosmetics are particularly prone to dolphination, thanks to the visual impact of tikict and Instagram. Discount brand should not risk the legal violation openly claiming that they duplicated the product: users of social media will do so on his behalf, often with videos about how products are compared, priced as well as quality.
This did not harm Charlotte Tilbury too much: the sale she reported in the UK in 2023 was more than double in the 2020, when Puig took over her stake. But it was enough. “The law does not protect innovative brands like ours. If the UK does not care about companies that break the new country, how will the economy grow? “Says executive director Demetra Pinsent.
The company has previously taken a legal lawsuit, winning 2019 in British Copyright Against Aldi due to the design of the make-up palette, which the High Court ruled that it was too close to its own palette with a bronze and great film. But the rights can be difficult to implement: ELF has just won a case in California in which he is charged with violating the trademarks with mascara.
Patents on cosmetic formulas, such as those on new medicines, would be easier to support. Charlotte Tilbury says its products contain some unique ingredients and temporarily stopped the production of a Hollywood filter filter when one has run out. But it is difficult to prove that cosmetics are a patented invention, not just a new fabrication.
Last week’s verdict will help brands. The judgment that Aldi “rode on coats” of the market budget of the Thachers creates friction to muffler of retail. “That changes things for any supermarket that sails too close to the wind,” says Thomas Chartres-Moore, a partner at Stephens Scown, a law firm that represented thats.
Charlotte Tilbury ‘Legendary. For reasons ”The campaign has a broader purpose. Regardless of the legal procedure that is needed, it is also necessary to conquer hearts and minds, and it is clear from social media that many of his fans see a little in line with others trying to imitate his products. Dubing is not only widespread, but is popular.
Brands need a story, as well as a portfolio of property rights to do their own case. But the fact that others make efforts to leave their products has a convincing side. When his imitators go to other brands, it will really come for Charlotte Tilbury to take care.
