DEWALT ® lights up the Vegas skyline with innovative drone-powered sphere activation; Celebrating concrete construction teams with the new “Built for Unbreakable” campaign

• DEWALT changes once again Las Vegas horizon line with electrified activation on the outside of the Sphere
• Unveils new ‘Built for Unbreakable’ campaign celebrating the strength of the men and women who work in construction
• Reflectors award-winning DEWALT POWERSHIFT™ system, a revolutionary equipment system that optimizes work flow on concrete construction sites

LAS VEGAS, January 22, 2025 /PRNewswire/ — As the largest and only annual international event dedicated to the heavy hitting of concrete and walls, World of Concrete, is launched by DEWALT, and Stanley Black & Decker (NYSE: SWK) brand and leader in complete solutions for construction sites, has shined again Las Vegas horizon with activation on the outside of the Sphere. Known as the Exosphere, the 580,000 square foot fully programmable LED exterior of the next-generation entertainment venue has wowed audiences around the world since the venue opened in 2023.

This year’s stunning display features the award-winning DEWALT POWERSHIFT™ system and celebrates the 12 million unsung heroes working on construction sites in America today with an innovative drone-powered display that shows the full impact of construction workers on the job site.

DEWALT’s activation on Sphere’s Exosphere, which includes drones and is visible from vantage points across the city, launches a new concrete campaign for the brand: Built for Unbreakable.

“Since its introduction at World of Concrete 2024, the DEWALT POWERSHIFT™ system has become one of the most anticipated and recognized innovations in the industry,” he said. Bill BeckTools & Outdoor GM, Chief Growth Officer at Stanley Black & Decker. “Through creative consumer engagement initiatives like our Sphere campaign, we demonstrate our commitment to leading the future of construction forward with tools and technologies designed to empower leaders on every job site.”

Millions of viewers in full Las Vegas and on social media were mesmerized by the multimedia display, complete with visualizations of towering cranes and drone-activated construction workers blasting thousands of tons of concrete.

DEWALT, which remains one of the few tool manufacturers using Exosphere, will launch its own “Built to be unbreakable” campaign for seven nights starting from From January 20 to January 26. DEWALT will use drones to fly over the city during the evening hours on the second night of the activation, allowing the brand to present a multi-dimensional view of the workplace in action.

Last year’s activation focused on the launch of the DEWALT POWERSHIFT™ brand and set new records for brand stakeholder engagement with personal views and interactions on DEWALT’s social channels.

“Last year’s DEWALT POWERSHIFT™ display was one of the most successful and impactful brand activations we’ve had, bringing together technology, innovation and storytelling in a way that won over millions,” he said. Pat Petschelglobal vice president, creative and digital marketing at DEWALT. “While we burn Las Vegas skyline again, we pay tribute to the concrete construction workers who are the unsung heroes of our cities and infrastructure. Their indomitable spirit and dedication inspire us to continue to push the boundaries of what is possible in our industry.”

Named one of TIME’s Best Inventions and Popular Science Innovations of 2024, the DEWALT POWERSHIFT^™ the system sets a new standard for concrete site electrification, helping construction companies achieve compliance with government gas equipment mandates. The DEWALT POWERSHIFT™ system of cordless tools can produce up to 60% less CO2e emissions during use compared to gas-powered tools.

Now available in North Americathe DEWALT Powershift line includes a vibrator, a backpack vibrator, a concrete power screed, a rammer, a vibrating plate, a drill and a stand, a 554 WH battery and a 550 W charger.

To learn more about DEWALT POWERSHIFT™, visit: https://www.dewalt.com/systems/powershift.

compared to leading competitors, average of individual DEWALT POWERSHIFT™ equipment weighted by lifetime emissions during use; US average grid exit emission rates and grid losses based on US EPA’s eGRID2022 database, published on January 30, 2024 (epa.gov/egrid); fuel emission factors based on US Energy Information Administration Carbon Dioxide Emission Factors for Finished Motor Gasoline, Published September 7, 2023 (eia.gov).

About DEWALT
DEWALT, a brand of Stanley Black & Decker and a leader in total construction site solutions, is driving the future of construction forward with tools and technologies built to give leaders the edge on every job site. By applying its latest technology to the challenges of today’s skilled trades, DEWALT is committed to providing craftsmen with tools and equipment that are designed, built and tested to deliver new levels of safety and productivity. For more information, visit www.dewalt.com or follow DEWALT on Facebook (NASDAQ: ), Instagram and LinkedIn.

About Stanley Black & Decker
Founded in 1843 with headquarters in USAStanley Black & Decker (NYSE: SWK) is a world leader in Tools and Outdoor, managing production facilities around the world. The company’s approximately 50,000 employees produce innovative, end-user-inspired power tools, hand tools, storage, digital solutions for construction sites, outdoor and lifestyle products, and engineered fasteners to support the world’s builders, craftsmen and DIYers. The company’s world-class portfolio of trusted brands includes DEWALT®, CRAFTSMAN®, STANLEY®, BLACK+DECKER® and Cub Cadet®. For more information visit: www.stanleyblackanddecker.com or follow Stanley Black & Decker on Facebook, Instagram, LinkedIn and X.