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New agentic and generative AI capabilities in Oracle Fusion Selling in the cloud help improve customer engagement and accelerate sales processes

DUBAI, UAE, January 21, 2025 /PRNewswire/ — Oracle CloudWorld Tour — Oracle today announced new AI agents and generative AI capabilities within Oracle Fusion Selling in the cloud to help sales teams create more meaningful engagements and accelerate sales processes. Part of Oracle Fusion Cloud Customer Experience (CX) and available to customers today, new AI capabilities leverage connected data from across the finance and supply chain to help sales teams create personalized, contextually relevant experiences for each account.

“Sales processes have become overcomplicated and with so many necessary administrative and complex tasks, sales teams struggle to find the time needed to effectively and meaningfully communicate with customers,” he said. Rob Tarkoffexecutive vice president and general manager, Oracle Cloud CX. “New AI agents and generative AI capabilities within Oracle Selling in the cloud eliminate many of these rigid and time-consuming tasks, allowing sales teams to increase productivity and create more impactful connections with customers.”

New AI agents and generative AI capabilities at Oracle Selling in the cloud help sales teams save time and devote more resources to developing customer relationships. The latest AI innovations at Oracle Selling in the cloud include:

• Customer Engagement Agent: It helps sales teams save time and improve productivity by simplifying communication with customers. For example, an agent can quickly generate customer-ready emails designed to bypass spam filters, while also allowing sales reps to tailor the tone and call-to-action for their specific audience.
• Customer Record Agent: It helps sales teams more efficiently maintain up-to-date records of account activity. For example, an AI agent can summarize recent account activity, organize meeting notes, and automatically feed them into a system for internal team access and collaboration. To meet the needs of different sales teams, the agent can also proofread and reformat the meeting notes, such as including bullet points or actions.
• Customer Notification Assistant: It helps sales teams get to know accounts quickly and develop more meaningful relationships with customers. For example, an AI-powered generative assistant can quickly produce an account summary, including recent activity, current mood and contract status, using end-to-end data from sales, finance and supply chain to deliver a more complete, personalized and contextually relevant view of the account.
• Multilingual support: It helps sales teams seamlessly connect with global audiences. For example, built-in generative AI capabilities help sales teams quickly translate customer engagements and communicate with customers in other languages.

According to Gartner (NYSE:) ®, “Generative artificial intelligence (GenAI) is reshaping the sales technology landscape, offering innovative solutions in areas such as prospecting, sales analytics, forecasting and sales enablement. Tools imbued with GenAI capabilities are being embedded into use cases in the sales function, supporting key priorities such as revenue growth, G™, cost optimization and risk reduction.”

Gartner also predicts that “by 2026, B2B sales organizations using sales technologies embedded with generative artificial intelligence will reduce the amount of time spent prospecting and preparing for customer meetings by more than 50%.”

Part of the Oracle Fusion Cloud Applications Suite, Oracle Cloud CX is a connected application suite that leverages artificial intelligence capabilities to help organizations create, manage, serve, and nurture lasting relationships with customers in marketing, sales, and services. Built-in artificial intelligence acts as an advisor and assistant to help analyze connected data in marketing, sales and services to improve operational efficiency and enhance customer experiences.

Gartner, Inc., 13 Generative AI Use Cases for B2B Sales, by Adnan Zijadić, Dan Gottlieb, Ilona Hansen, May 28, 2024. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its subsidiaries in OUR and internationally and is used here with permission. All rights reserved.

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