Coors Light now has a literal case of the Mondays.
Molson Coors Beverage Co. announced this week that Coors Light will be repackaged as “Mondays Light” for a limited time.
Coors Light appears to be making the most of its misspelling that appeared in a national ad campaign that debuted Monday.
COORS LIGHT BLAMES ITS TYPOGRAPHICAL ERROR IN “REFRESHMENT” AD “THE CASE OF MONDAY”
The ad should have read “Mountain cold refreshment.” Instead, it said, “Mountain Cold Refershment.”
Coors Light acknowledged the error in a statement that began with the following sentence: “We had a case of Monday.”
Coors Light has been rebranded as “Mondays Light” for a limited time after it blamed a misspelled word in its new ad campaign for a “case of Mondays.” (Coors Light)
“Coors Light would like to thank everyone for notifying us of the errors,” the statement continued.
“Mondays, am I right?”
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The misspelled ad appeared in print publications such as The New York Times and on a giant digital billboard in New York’s Times Square.
A billboard in New York’s Times Square features a Coors Light ad with the misspelled tagline: “Mountain Cold Refershment.” (Coors Light)
Coors Light apparently absorbed the criticism and comical comments it received on social media, turning the mistake into an entirely new campaign tied to the upcoming Super Bowl ad.
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“What’s the recommendation?” one person wrote on Instagram a Coors Light post with a spelling mistake.
Instagram users had a blast commenting on the misspelled word on the Coors Light page. (Fox News; iStock)
“No matter how you spell it, it’s still so good… and relatable,” another person remarked.
The new Mondays Light 12-packs will soon be available for purchase at retailers nationwide, the company announced.
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Coors Light is also offering its consumers a chance to win a can of the rebranded Mondays Light after the Super Bowl commercial airs.
Coors Light has been a part of beer coolers since 1978. (iStock)
Coors Light was first produced in 1941, but was soon discontinued.
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It was reintroduced in 1978 as “diet beer” an alternative to Miller Light, which debuted three years earlier.
