By Gursimran Mehar and Disha Mishra
(Reuters) – Facebook parent Meta’s “community notes,” similar to those used on social media platform X owned by Elon Musk, will not apply to paid ads when they arrive later this year, a person familiar with the matter told Reuters on Thursday with that question.
Community notes on meta platforms (NASDAQ: ) will be enabled for organic content, the source said. Organic content is posts for which Meta has not been paid to promote.
Aspects of the program remain subject to change, according to the Wall Street Journal, which first reported the development, adding that organic posts from brands and influencers may not be subject to Community Notes when first published.
“We’re transitioning to Community Notes over the next few months in the United States and, as with any new product launch, we’ll be continuously evaluating and improving it throughout the year,” a Meta spokesperson said in a statement.
All claims about how the product will work, apart from what we have already officially announced, are pure speculation, said a spokesperson for Meta.
In Meta’s biggest overhaul of its approach to managing political content, the company last week scrapped its fact-checking program in the US and announced plans for a “Community Notes” system ahead of US President-elect Donald Trump’s inauguration.
The social media company will begin rolling out “Community Notes” in the US over the next few months and refine the model over the course of the year.
