Capsule is all about comfort, stretch and breathability in pieces that elevate everyday needs
GREENSBORO, NC–( BUSINESS WIRE )–Today, Lee, the iconic American brand known for timeless style and innovative fit solutions, launches Lee X, an exciting product platform that incorporates the latest fabric technology and modern design.
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The new Lee X platform incorporates the latest fabric and design innovations into modern, performance-based styles. Photo credit: ©Lee
The Lee X platform expands on the brand’s best-selling Extreme Motion line, which introduced stretch fabric and flexible waistbands to men’s denim nine years ago. The Lee X celebrates those features and includes new ones designed for comfort and performance. Key features include an updated motion gusset, premium fabrics with TruTemp™365 ® technology and moisture wicking, and responsible craftsmanship with sustainable details like a recycled apple peel patch.
We’ve worked tirelessly to develop Lee X to bring game-changing innovation to our consumers, so I’m excited to see these products on the market, said Jimmy Shafer, Global Vice President for Lee. The jeans are built on a foundation of efficient fabrics, but engineered to retain that true denim feel. And casual pants are incredibly versatile; you’ll want to wear them everywhere. I am confident that Lee X creates a new value equation in the market and that these styles will become the new favorites of our current loyalists, while attracting new consumers to the brand.
Lee X is available in three different collections and complementary tops:
- Lee X move: Designed for movement
The Lee X Move provides the ultimate fit and feel for all-day wear in denim and non-denim options. The jeans are made from premium fabric that is easy to care for and stretches, but retains its shape and classic denim feel. TruTemp365 ® technology helps keep you comfortable in denim. Available in loose, regular and slim fits and in multiple washes. The non-denim pants are made from an efficient synthetic fabric that wicks away moisture and is ideal for an active lifestyle.
- Lee X soft denim: Designed for comfort
Made from a blend of premium cotton, stretch fibers and Tencel™, the men’s Lee X Soft Jean offers exceptional softness, yet remains durable. Available in regular and skinny fits, these jeans will get softer with every wash, yet they’re built to last.
- Lee X Lite without denim: Designed to breathe
These synthetic pants are designed to keep you cool regardless of the heat of the day. Made from lightweight, breathable stretch fabric, the Lee X Lite provides maximum comfort. Available in a regular fit with a tapered leg. Available spring 2025.
- Lee X Shirts
These tailored shirts are made to pair with Lee X bottoms. Each features a cotton-blend fabric with water-repellent technology and stretch, perfect for both work and play.
Find Lee X Move and Lee X Soft now at Lee.com and Amazon.com (NASDAQ: ); The Lee X Lite will be available in the spring. Prices start at $40 for the top and $50 for the bottom. For more information, visit: https://www.lee.com/leex
About Lee ®
Lee ®and Brand Kontoor (NYSE: NYSE:) brand, has been a pioneer in purpose-designed denim and casual clothing for more than 130 years. As a legendary American brand, Precipitate heritage is filled with fashion innovations marked by innovative cuts, era-defining silhouettes and legendary details in styles for men, women and boys. Precipitate youthful energy, relentless optimism and fearless self-confidence have created generations of brand loyalists around the world. For more information, visit www.lee.com.
Tencel™ is a brand of lyocell fabric manufactured by Lenzig. TruTemp365 is a US registered trademark of Unifi (NYSE:), Inc.
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Source: Lee
