Democrats rethink their social media game after Trump defeat: Not ‘direct’ or ‘authentic’
Some Democrats are warning their party leadership that Republicans won the election by using it new medialike podcasts and social media, reach independent voters more effectively, according to a new report.
President-elect Donald Trump used social media strategically during his campaign, using podcast interviews to influence the election more than celebrity endorsements or liberal legacy media, according to a new report from The Washington Post.
Popular progressive YouTuber and political commentator Brian Tyler Cohen said Democrats need to reach out to voters in the social media ecosystem or risk losing ground to conservatives.
“Democrats, in general, are a lot more careful, a lot more thoughtful about the places we choose to go,” Cohen said. “But the reality is that in this media environment you can reach political people if you want, but it won’t be enough to change the election,” he added.
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Some Democrats are warning their party leadership that Republicans have won elections by using social media more effectively. (Getty Images)
“If you want to convince voters, you have to go out into culture, into sports, and we’ve left that place to the right,” Cohen continued. “We have to, like, get a lot of this space back or else we won’t be able to win.”
This was said by the senior director of the People First influencer agency, Magda Muszynska Chafitz Republican influencers played a key role in convincing voters that Trump beat Vice President Harris in the September presidential debate.
“Although it is [Harris] The campaign invited influencers to its event, the content posts were more polished, more produced, more edited,” Chafitz said.
Trump’s interview with Joe Rogan has been cited by many as the pivotal moment that helped decide the 2024 election. (The Joe Rogan Experience)
“Harris’ team ultimately failed to embrace direct/authentic engagement by treating creators as ‘media outlets’ instead of partners,” said political analyst Rachel Janfaza. “The content that the Trump campaign put out on TikTok seemed more cultural than political. And I think that was one of their strengths,” she added.
“There seems to be a great degree of control among people on the left, and that has some adverse effects,” Cohen said. “We have a better message. We just have to make sure people hear it at this point, and there needs to be more openness on the left to go to places that aren’t necessarily safe, that aren’t necessarily comfortable.”
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Harris avoided more challenging podcasts like Joe Rogan, favoring them instead more softball fields such as ABC’s “The View,” CBS’s “Late Show with Stephen Colbert” and “The Howard Stern Show.”
