Colossus SSP Integrates with Scope3 to Offer Green Media Solutions, Expanding on Investing.com Sustainability

HOUSTON, January 9, 2025 /PRNewswire/ — Colossus Media LLC (“Colossus SSP”), a leading supply-side advertising platform, has announced a new integration with Scope3, a leading provider of carbon emissions data and mitigation strategies for the media industry. This integration will empower Colossus SSP to offer its brands and agency partners high-performance environmental media solutions.

The integration of Scope3’s advertising emissions measurement technology will enable Colossus SSP to provide its clients with actionable insights and tools to reduce the carbon footprint of their digital advertising campaigns.

“In the advertising industry, our partnership with Scope3 expands our offering by enabling green media buying, which often translates into better performing campaigns,” he said. Lashawnda Goffinexecutive director of Colossus SSP. “We are excited to provide our clients with these capabilities as all brands, from large to mid-sized, demand better performing media.”

Colossus SSP’s extensive reach within the general market and targeted media will now be combined with Scope3’s industry-leading emissions data. Colossus SSP and Scope3 provide sustainable solutions that support the shift towards decarbonizing media while achieving higher performance.

Key benefits of integration include:

• Green Media Solutions: Access to green media products powered by Scope3 that enable clients to measure and reduce the environmental impact of their campaigns.
• Improved results: Enhanced ability to deliver data-optimized programmatic solutions that are impactful, effective and sustainable.
• Complete package: A comprehensive package of services that address the social, environmental and performance goals of modern advertising.

“We are delighted that Colossus SSP has joined us in our mission to make advertising more sustainable,” he said. David Fischerhead of advertising technology platforms, Scope3. “Both Scope3 and Colossus SSP are purpose-driven organizations with a shared commitment to enabling a responsible and sustainable internet. The work we’ll be doing together will make it easier for advertisers to make informed decisions about where to spend while moving the ad industry closer to becoming a more sustainable and inclusive ecosystem.”

Kristie MacDonaldSVP Strategic Development at Direct Digital Holdingsadded: “We are pleased to partner with Scope3. Our collaboration helps advertisers make informed, responsible choices that align with sustainability and performance goals.”

This integration enhances Colossus SSP’s capabilities by incorporating Scope3 environmental impact data to offer the industry a comprehensive solution to address sustainability goals in their advertising strategies. Campaigns can now target unique audience segments, support strategic media spending and consider environmental impact within a single platform. This combined offering simplifies the implementation of responsible advertising practices and provides metrics across various sustainability initiatives, contributing to the evolution of socially and environmentally conscious digital advertising.

By integrating Scope3 data, publishers working with the Colossus SSP will gain access to sustainability-focused budgets.

For more information on accessing Colossus SSP’s new sustainable inventory to help you advertise, visit our website or contact info@colossusmediassp.com.

About Direct Digital Holdings

Direct Digital Holdings (Nasdaq: DRCT) brings together state-of-the-art sell-side and buy-side advertising platforms under one umbrella. Direct Digital Holdings’ sales platform, Colossus SSP, offers advertisers of all sizes extensive reach within general market and multicultural media properties. The company’s buying platform, Orange 142, delivers significant ROI for mid-market advertisers by providing data-optimized programmatic solutions for companies in sectors ranging from energy to healthcare, travel and financial services. Direct Digital Holdings’ selling and buying solutions generate billions of impressions per month across display, CTV, in-app and other media channels.