Volkswagen’s sausage with your own brand Currywurst shows almost as popular as his cars in the middle of a crash
Caught at the most interesting intersection in its history, the burning German gigant of a Volkswagen car can be comforted in one segment of its business empire, which continues to flourish: sausages.
Volkswagen’s earnings 2024, Posted on TuesdayHe discovered a 3% drop in vehicles with a net profit of 30%. The growing cost of car manufacturers and the fall in demand prompted the group to agree to up to 35,000 job reductions by 2030, and German factory closures in an attempt to turn its wealth.
The currywurst brand Volkswagen, however, does not show signs of a similar fall.
VW Currywurst, gently marked the component number 199 398 500 A, served employees and locals of the company around his Wolfsburg headquarters since 1973.
He made a butcher, Currywurst in Volkswagen, feeding tens of thousands of employees of a company in German plants. It can also be found at the Wolfsburg football stadium and in supermarkets across Germany.
IG Metall Union, which represents Volkswagen’s German workers, confirmed that Volkswagen had sold 8,552 million parts of his Currywurst last year.
It’s just just a lower than 9 million cars that the entire Volkswagen group sold last year. The sale of Currywurst has already declined those from Volkswagen himself, which was 5.2 million vehicles last year.
The company sold 6.3 million of its original Currywurst 2024, one of which consumed the company workers. Another 2.2 million was sold as a currywurst version with hot dogs through retail.
The group also managed to sell 42,000 units of the vegan version of their beloved sausages.
“Volkswagen is for innovation – on two, four and many other wheels and yes – also on the plate!” Volkswagen HR, director Gunnar Kilian, posted on Linkedin on Monday.
“With more than 8 million Volkswagen original sausages Curry, we celebrate a new sales record. But we don’t rest on the laurel: Our next Currywurst coup is already underway!”
Union Ig Metall, who was passing with Volkswagen months last year to find a way out of the fall of the car manufacturer, made a point highlighting the growing significance of a modest sausage compared to vehicles.
“For years, Volkswagen has sold more currywurst than vehicles wearing a VW logo – although such a comparison is, of course, a matter of taste.
“However, one thing is for sure: with the current 8.6 million units, VW’s Currywurst sales not only re-exceeds the sale of basic passenger cars (2024: 4.8 million units), but also approach the sale of vehicles in several groups of the entire group.”
The head of the food production group promised more VW Currywurst innovation, including a version of a dish that comes in a kit with another Volkswagen product, number of part 00010 ZDK-259-101, known by its more common name: Ketchup.
Volkswagen sold about 629,000 bottles of its spicy ketchup VW last year, except for 25,000 10-liter bins. Company for for the first time Last year, he distributed his ketchup buyers in the US, and the Ketchup brand for free charging flew from the car manufacturer’s shelves.
This story is originally displayed on Fortune.com
