Huawei draw a cautious global return but remain main challenges

Barcelona – Huawei pulls the toes on the international smartphone market, but analysts warn that long -term effects of US sanctions are likely to prevent the ability of Chinese companies to compete with the leaders Apple And Samsung.

In the last few months, Huawei has launched two key devices outside China. The first in December was Mate X6, a folding smartphone, followed by Mate XtHuawei’s 3,499 euros ($ 3,660) a three -time phone.

Huawei wanted to stand out from a crowd of smartphones similar to the World Congress of Mobile (MWC) in Barcelona, ​​the world’s largest telecommunications fair. The Chinese company had a big position that showed its goods, including Mate XT.

These expensive devices and Huawei’s presence at the global technology fair underline the target approach to a technological giant, trying to maintain the brand image as an innovative company while selling smartphone smartphones.

“Huawei is still very careful and conservative of what he believes he can achieve outside China with his smartphones,” Ranar Bjørhovde, an analyst from Canalys, told CNBC.

“Bringing Mate XT and X6 abroad is not a sign that in the coming years an international return with their smartphone jobs will be exceptionally held and instead maintains its desired brand perception to be a top-notch innovator with smartphones and still sell devices with its richer super-in-laws.”

MWC was once a show dominated by Huawei, from Sponsorship of the ribbon and badge which participants carried, announcement The most vocal product is running at the event.

Although Huawei reduced some of the great aspects of his attendance, his position remains very large because he shows other parts of his business, especially his telecommunications equipment that helped turn into one of the world’s largest technological companies.

In the Huawei consumer space, he maintained a certain presence outside China with devices such as smart watches, but his smartphone remains very limited. The company uses MWC 2025 to display Mate XT, the first such device with a screen that bends twice.

However, his success in China is unlikely to be repeated with the biggest challenge that Huawei’s lack of access to Google’s Android software, analysts said.

“I do not think that they will be able to return to international markets without full Google services,” said Francisco Jeronimo, Vice President for Data and analytics at International Data Corporation, for CNBC.

“They failed to increase the market share of international markets,” he said.

Google’s Android operating system manages 80% of worldwide smartphones, according to Counterpoint Research. Outside China, users of Android devices rely on the Google Play Store, which is Google’s App Store, as well as various applications from Chrome to Gmail.

While Huawei has its own own operating system called HarmonyosIt still does not have the ability to offer Google Apps, to which most users relies.

“Expanding smartphones outside China will be a huge challenge,” Canalys’ Bjørhovde said.

“Not only because Harmony barely has active users outside China, limiting user feedback and availability of applications, but also because it needs a real portfolio of the device, an operating team, marketing resources, etc. This will take years to renovate, even with strong success in other devices categories.”