WATERLOO SPARKLING WATER DECLARED OFFICIAL PARTNER OF THE NEW YORK RANGERS AND MADISON SQUARE GARDEN By Investing.com

Waterloo sparkling water will be available at concession stands throughout MSG, Including a new dedicated concession stand, It offers fans even more drink options in the world The most famous Arena

NEW YORK, January 14, 2025 /PRNewswire/ — Madison Square Garden Sports Corp. (NYSE: MSGS) (“MSG Sports“) and Entertainment at Madison Square Garden (NYSE:) Corp. (NYSE: MSGE) (“MSG party“) today announced a partnership with Waterloo Sparkling Water, naming the brand known for its authentic flavors and vibrant carbonation as an official partner. New York Rangers and Madison Square Garden.

With this new partnership, fans can now enjoy refreshing Waterloo sodas at concession stands throughout Madison Square Garden, including in the brand new Waterloo dedicated concession stand on the sixth floor of the Garden Infosys (NS:) Hall level. The partnership also provides Waterloo Sparkling Water with premium brand integration at The World’s The most famous Arena during all Rangers games, including digitally enhanced instrument panels and LED arena signs during all Rangers games played at Madison Square Garden.

“We are always looking for new opportunities to enhance the fan experience at The Garden, including expanding our food and beverage offerings,” he said Jamaal Lesanechief operating officer, MSG Sports. “This partnership with Waterloo Sparkling Water continues to ensure fans have even more options while cheering on the Knicks and Rangers or watching their favorite artist at Madison Square Garden.”

“We are delighted to be an official partner New York Rangers and Madison Square Garden,” he said Kathy MaurellaMarketing Director of Waterloo Sparkling Water. “Bringing a unique, complete taste experience Waterloo to fans who enjoy full action at The World’s The most famous Arena marks a milestone for the brand, as our largest multi-year space sponsorship to date.”

As an official partner in New York Rangers, Waterloo it will also be integrated across Rangers’ digital platforms and featured in the team’s official emails to fans throughout the year.

About Madison Square Garden Sports Corp.
Madison Square Garden Sports Corp. (MSG Sports) is a leading professional sports company, with a collection of assets that includes the New York Knicks (NBA) and New York Rangers (NHL), as well as two developmental league teams, the Westchester Knicks (NBAGL) and the Hartford Wolf Pack (AHL). MSG Sports also operates the MSG Training Center in Greenburgh, NY for professional sports teams. More information is available at www.msgsports.com.

About Madison Square Garden Entertainment Corp.
Madison Square Garden Entertainment Corp. (MSG party) is a leader in live entertainment, delivering unforgettable experiences while forging deep connections with diverse and passionate audiences. The company’s portfolio includes a collection of world famous places ” New York’s Madison Square Garden, Theater at Madison Square Garden, Radio City Music Halland Beacon Theatre; and The Chicago Theatre ” that show a wide variety of sporting events, concerts, family shows and special events for millions of guests annually. In addition, the company presents an original production, The Christmas Spectacular starring the Radio City Rockettes, a holiday tradition spanning more than 90 years. More information is available at www.msgentertainment.com.

About Waterloo Sparkling Water
Founded in 2017 and independently owned, Waterloo Sparkling Water delivers fruit-inspired flavors and aromas with vibrant carbonation for a uniquely authentic, full-flavored drink anytime. Waterloo raised expectations from the start, embodying the entrepreneurial spirit and independent thinking that Austin is known for, with sparkling water a refreshing change from the norm. Made to order with project-verified non-GMO natural flavors, Waterloo is without calories, sugar, sweeteners and sodium. For the benefit of fans and the environment, Waterloo it is produced in aluminum cans with BPA-NI liners. Waterloo Sparkling Water is sold in retail stores across the country. For the latest news, join the ‘Loo community at drinkwaterloo.com or @waterloosparkling on Instagram and Facebook.

MEDIA CONTACTS:
Sports at Madison Square Garden:
msgspr@msg.com

Waterloo sparkling water:
waterloo@lippetaylor.com