Trend Predictions Revealed: From
Informed by TripAdvisor’s Global Insights, Trendcast is based on search, booking and behavioral data, along with user-generated content from the platform’s more than one billion reviews and contributions. The inaugural edition is sponsored by a leading provider of travel insurance Tourist guardand provides unique forecasting capabilities for the travel industry.
From ‘Beauty Voyagers’ who have scoured the world for unique treatments, to those who explore ‘nano-neighbourhoods’ one at a time, these trends mirror the destinations, experiences and motivations that are redefining the art of travel.
“Dive into emerging trends and cultural shifts through our first-party data, the TripAdvisor Trendcast serves as a roadmap for travelers and industry leaders, inspiring travel tomorrow.”
These trends look at the holistic travel experience – from what motivates us, to how we explore and where we come from. See the top trends and where to experience them:
Trend: beauty voyagers
Enter the next evolution of self-aware care as travelers who are beauty trips from faraway treatments you can’t get elsewhere “from local rituals to cutting-edge new technologies. Mentions of skin care treatments increase by 87% on TripAdvisor forums and beauty bookings increase by 400%.
Where: Ayurvedic retreat in
Trend: a weather event
What: Remote and hybrid work has redefined travel. As “workcarriages” become mainstream, travelers are looking to maximize experiences outside of the 9 to 5. Consider early morning tours of iconic landmarks such as Vaticanor experiencing a city like
Where: AND Nautilus
Trend: written in the stars
With the rise of trends like ‘Witchtok’ and interest in mystical and cosmic realms reaching the mainstream, spiritual experiences are in demand – and people are willing to travel for them. TripAdvisor searches for bookings containing words like “astrology”, “tarot” and “full moon” have grown over 500% in the past two years.
Where: Standard in
Trend: Research nutrition
Conversations around food sustainability are increasing by 65% in reviews and forums as people seek out ethically sourced dining options on their travels. Attractions like farm and farmer’s markets are growing 1,400% faster than the broader food and beverage experience category, as travelers are more interested in where their food comes from and how it’s made.
Where: From “steak cards” at destination restaurants like
Trend: Nano quarter
Travelers (NYSE 🙂 are getting tired of the tourist trail and trying to cram more destinations into one trip. Instead, they take the time to immerse themselves in specific neighborhoods, one street at a time, with neighborhood attraction pages Triple Growth 134% faster than average for attractions.
Where:
Trend: Solo Social
Solo travel is no longer just more indirect” aspirational“But that doesn’t just mean exploring. Turning independent adventures into shared experiences, over one-third (36%) of solo travelers said “meeting new people” was the main motivation for their trips and 60% more likely to mention “making out friends” in their reviews. The industry compensates for the needs of solo travelers, and solo cabins on cruise lines to solo menus in Hot New restaurants.
Where: Try this award-winning small group tour
To explore the full report and learn more about trends Visit: www.trendcast.tripadvisor.com
Methodology
TripAdvisor Trendcast is rooted in data from TripAdvisor’s global user base of millions of travelers who use the site. This study looked at the searches, reviews, clicks, page views, bookings and conversations occurring on TripAdvisor forums over the past two years to track shifts and trends.
About TripAdvisor
TripAdvisor, the world’s largest travel guide platform, helps millions of people become better travelers every month, from planning to booking to traveling. Travelers around the world use the TripAdvisor website and app to discover where to stay, what to do and where to eat based on guidance from those who have been there before. With over a billion reviews and contributions, travelers turn to TripAdvisor to find deals on accommodations, book experiences, reserve tables at delicious restaurants, and discover great places nearby.
TripAdvisor LLC is a wholly owned subsidiary TripAdvisor, Inc. (NASDAQ: Trip). Branch offices TripAdvisor, Inc. Own and manage a portfolio of travel media brands and companies, working across a variety of websites and apps.
Source: Similar Web, unique users removed monthly,
Source: TripAdvisor internal log files
