Coors Light has blamed a spelling gaffe in a new “case of Monday” ad campaign.
Full-page print ads and digital billboard ads were released in North America on Monday as part of Molson Coors Beverage Co new campaign leading up to next month’s Super Bowl.
There was just one problem.
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A three-word slogan “Mountain cold refreshment” had a spelling mistake. It said “Mountain Cold Refershment.”
Coors Light acknowledged the error in a statement that began with the following sentence: “We had a case of Monday.”
A billboard in New York’s Times Square shows a Coors Light ad with the misspelled slogan “Mountain Cold Refershment.” (Coors Light)
“Coors Light would like to thank everyone for notifying us of the errors,” the statement continued. “Mondays, am I right?”
The misspelled ad appeared in print publications such as The New York Times and on a giant digital billboard in New York’s Times Square.
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It also appeared on the official Instagram page for Coors Light, leading to a flurry of comical comments on the post.
“What’s the recommendation?” one person wrote.
Instagram users had a blast commenting on the misspelled ad on the Coors Light site. (Fox News; iStock)
“No matter how you write it, it’s still so good … and relatable,” another person noted.
Coors Light later acknowledged the error in a subsequent post.
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Those who commented on the post seem to appreciate the humor of the mistake.
Coors Light has been a part of beer coolers since 1978. (iStock)
“Hey, I did the same, but on a Christmas card,” said one commenter.
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“I’m still drunk from the weekend, it’s happening,” said another.
Coors Light was first produced in 1941, but was soon discontinued.
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It was reintroduced in 1978 as a “diet beer” an alternative to Miller Light, which debuted three years earlier.
